Category Archives: Marketing

When College Football + Chips & Salsa = Corporate Responsibility

It’s game day for one of the most anticipated events in college football’s annual calendar. Foam fingers?  Check! School colors painted on face?  Check! Enough food to tailgate with 50 of your closest buds?  Check! So it’s only natural that the only thing missing from this picture is… The smiling face of a Tuscan, AZ

15 Steps to the Ultimate Lead Capture Landing Page

If you’re looking to build a lead capture landing page, it’s not just a matter of slapping a form on a page and driving traffic to it. Well, you could, but it wouldn’t perform well. Instead, follow these 15 steps and create a high performance landing page designed specifically for gathering leads. Step 1. Define

Planning a Successful eCommerce Website

What are the top concerns that you must address before moving into eCommerce, or to get the most from your existing eCommerce? A little forethought will pay off with huge dividends – join us for some eCommerce best practices from an industry leader. Blytheco is pleased to provide you with an educational webinar from Websitepipeline

Yardney Water Filtration – A bly:Optimize Success Story

Riverside California’s Yardney Water Filtration Systems operates a state of the art 60,000 square foot research, design, and manufacturing facility. They are a pioneer in the development of clean water solutions and since 1965 they have provided high-quality, cost effective products becoming one of the world’s leading manufacturers of water filtration equipment for industrial and

4 Things Every Business Should Know About Marketing

By Mark Badran @JuiceMarketing It seems that each year brings a flurry of predictions (like ‘the death of email’) and cutting-edge marketing tactics (you know, anything associated with social media) that are going to drive customers to your door by the thousands.  And while new marketing tools seem to crop up daily, the most important

Announcing Hubspot 3: The Future of Marketing

By Brian Halligan from @Hubspot We started this company because we saw an opportunity to help businesses break away from the traditional marketing playbook and attract better quality leads through inbound marketing. In the first five years of HubSpot, we did just that. Our software has helped 7,000+ businesses generate more than 12 million leads

Are You Proud of Your E-mail Database?

I just read an article about how there are four billion e-mail addresses in the U.S. today. With that being said, there are only 313 million people living in the U.S. – 20% of which are under the age of 20 and don’t use e-mail as their primary form of communication. That would suggest that

Wasting Marketing Budgets Part 1: The Wacky Usage of QR Codes

Companies spend thousands of dollars a year trying to create effective marketing campaigns to reach the largest possible audience. The effectiveness of a QR campaign is highly dependent on driving awareness, and crafting a compelling offer that is simple enough for consumers to engage and understand. It’s all about creating the right and provocative CTA

How Pinterest Can Help Your Small Business Succeed

Pinterest is an online space where users can post images, “pinning” pictures to their virtual bulletin boards. Others can view the boards and repin images to their own boards. If a business has anything it can put into visual form, Pinterest can act as a marketing agent to expand the brand. For businesses, and especially

Retail and Pinterest – A Perfect Match

Is your business on Pinterest yet? Marketers are scrambling to figure out how best to use Pinterest, a niche social media phenomenon that has grown exponentially in 2012 – according to Chad White in his Email Insider article “Retail Email Marketers Rapidly Adopting Pinterest”, Pinterest was the Number 3 social network behind Facebook and Twitter.

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