Category Archives: Marketing
How to Crush Your Competition with Inbound Marketing
There is nothing more fun than thinking of ways to outsmart your competition. I don’t necessarily think of it as beating them as much as I personally like to be first. It is just a thing with me – and part of what makes me who I am. I like it to be a good
JCPenney Marketing: Risk or Award?
When is the last time you shopped at a department store? Department stores are the red-headed stepchild of American retail. With the exception of Target (or as I like to call it “home away from home”), they are over-stuffed with junk, over-staffed with pushy salespeople, and exhausting to navigate. But now, straight from the “nothing
JCPenney – New Marketing Strategy, New Store Experience
Has anyone see any of the ads on television lately about JCPenney? In a market of reputable stores like Nordstrom and Bloomingdale’s, JCPenney had lost its voice and direction in a mix of other mall stores. For the last few days, when watching TV, I’ve noticed the ads. It didn’t catch my eye the first
3 Things We Can Learn From Sephora and the E-commerce Experience
For a long time, Nordstrom has been leading the pack in terms of customer experience both in-store and online. According to digital think-tank L2, Sephora has now jumped ahead in the digital market because of its approaches not only to their website but also to their mobile platform. What makes Sephora stand apart? MediaPost Publications
Schweddy Balls – Clever Marketing or Comedic Failure?
I’m not sure what most of you think of when you hear the phrase “schweddy balls”, but I know that for me, it’s not ice cream, let alone “Fair Trade vanilla ice cream with a hint of rum that’s loaded with fudge covered rum and milk chocolate malt balls.” That’s the official description of Ben
Why Would Google Get into Beer?
Google has teamed up with Delaware brewery Dogfish Head to create “URKontinent”, a craft beer that represents flavors from five different continents. A Google spokesperson says: “We encourage our employees to pursue their interests—whether they are training for a marathon, inviting their favorite author to speak, or creating the perfect cafe latte. Similarly, the project
