Category Archives: Social Media
Top Apps for Sales, Marketing, and Business Productivity – AND They Work with CRM
CRM doesn’t exist in a vacuum. There are lots of well-known and well-loved business apps that work with the cloud and on-premise CRM solutions available to you. When you combine this super-charged CRM with your existing ERP system, you create a business management platform that gets your teams aligned and focused on putting customers at the
Hot Off the Presses! Blytheco’s Bellwether Magazine Second Quarter Is Here!
Blytheco’s Bellwether Magazine second quarter issue is out! As always, there are some great articles to read and absorb. For example, read about Joshua Estes hilarious venture into Demo Hell and his return unscathed. Check out Bill Wiersma’s article on ‘How To Get Results in the Workplace’ with real-life examples of companies like Netflix and
The Top 4 Beer Distributors in Social Media – The South
In doing research for my upcoming presentation to the NBWA Conference (National Beer Wholesaler’s Association) next week in San Diego (#NBWA75), I am just so impressed by the greatness of many of these distributors’ social media presence. These guys get it. They totally tap into (get it?) the experience of social, and adding value to
The Difference Between Personal and Business Social Media Use
If you’re not yet into social media, you’re not a part of 1/3 of the world’s adult population. According to the Nielsen Company, the global average time spent per person on social networking sites is now nearly five and half hours per month (February 2010 data), with Facebook accounting for the majority of that time. With all
How to Avoid Becoming Big Brother With Social Media
When it comes to customer service, where does the use of social media cross the line between helpful and creepy? We’re not naïve – as consumers, we have demonstrated our willingness to sacrifice privacy for convenience. We give Facebook personal information about our “interests” and products that we “like,” and it’s no coincidence that my
Library of Congress to Archive Every Single Tweet Ever Made
A little more than two years ago, the Library of Congress announced it would preserve every public tweet, ever, for future generations. Wait…huh? Isn’t the library’s primary goal to research inquiries made by members of Congress through the Congressional Research Service? I like tweeting as much as the next birdie, but I never thought the information in my tweets
Is Twitter Spoiling and Disrupting the Olympics?
In the 2012 London Olympics, Twitter is taking center stage. It’s the first Olympics where many of the competition results are hitting the Web through social networks before they’re aired on television. For twitter, this isn’t all that unusual – many of us get our news or updates from the twittersphere, and many of us also
Pinterest and Product Disclaimers
We have seen several stories around social media in which employees have said something inappropriate about work via social media and companies have had to take immediate action. We have seen the same with postings of pictures that may be considered inappropriate. The next phase in social media is disclaimers from companies that are making
Google Plus isn’t Dead? Well at least not yet Anyway…
(CNN) – by @JDSutter Google Plus, Google’s much-chided version of Facebook, celebrated its first birthday last week. That probably means one of two things to you. If you’re a tech geek: “That site’s still around?” Or if not: “What the heck is Google Plus?” Both of those reactions, however, may be missing the point. Here’s a look at a few
13 Business Blogging No-No’s
Nowadays blogs are everywhere and are on just about every topic imaginable. As of 2011, tumblr and WordPress housed some 110 million blogs worldwide. So, with this plethora of opinions, facts and anecdotes, what can one do to boost their own content’s visibility and blog activity? What things can you avoid doing in order to