East Village IHOP will Spend $42,000 to Eliminate Nauseating Bacon Smell
Speaking of product scents, and bacon-infused foods, the new local IHOP in my neighborhood was recently bombarded with hundreds of complaints about a smell that wasn’t so pleasant for the nostrils. Residents began complaining last September about a rancid odor that was reminiscent of bacon. It didn’t take long for people to realize that it was the newest restaurant on E. 14th st causing all of the commotion.
Neighbors of the International House Of Pancakes can breathe easy this month–the overwhelming, nauseating stench of bacon issuing from the breakfast chain will disappear soon thanks to a new $42,000 odor-killing machine.
“It knocks down virtually all of the odor and almost all the noise,” owner Ed Sannepieco told The Local East Village of the apparatus while taking a break from an IHOP conference in Washington, D.C.
Apparently Sannepieco was listening to the complaints of his constituents and customers and knows a thing or two about customer loyalty. It’s hard to keep customers loyal when all they do is want to vomit after passing by your restaurant. And I’m no meat-eater, but if I can recall, isn’t the smell of cooked bacon supposed to smell…enticing? This beckons the question of how much bacon was being processed for it to smell that bad – but I’ll digress.
At least the restaurant owner is taking the issue seriously. Installation of the “smog hog“–which could involve the use of a crane– will close down the 24/7 restaurant for a whole 12 hours. “It’s a commitment,” Sannepieco said. “And one that we’re glad to make.”
The bacon stink has been disturbing neighbors’ nostrils for over 6 months now (since the IHOP opened in September). “I am an owner of one of the apartments that gets the brunt of the smell,” one nearby resident recently wrote to EV Grieve. “I literally had to move out and find someone to rent the apartment to. No one would buy it. Everybody said it smells like bacon. The new tenant says it doesn’t bother him so much, but I don’t think he is home too much — plus he’s been there for winter only, we’ll see what happens when he starts opening his windows.”
In the mean time, IHOPS are expanding across New York City, and will offer up calorie-packed meals, like the Stuffed French Toast Combo, at bargain prices, and mainly to drunk people at 4AM. It’s yet to be seen if the new IHOPs will also require bouncers (or doctors for that matter).
With Pizza Hut recently announcing hotdog stuffed pizza, is this really what the world’s food companies have come to?
To learn how to provide better loyalty to your customers and to actually listen to what they’re saying, check this out