Stimulating Creativity Among Employees: Mission and Vision Statements
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulated progress, giving birth to evolution.”
Albert Einstein in “What Life Means to Einstein,” Saturday Evening Post, October 26, 1929, reprinted in “ON Science.” In Cosmic Religion, 97
The transformation of a team happens in the hands of great imaginative leaders, not in indulgent knowledge seekers. While some form of education is generally a prerequisite for progress, we need to understand the balance between knowledge and imagination.
Today’s leader should understand both past and present experiences of his/her team, and use that knowledge to cultivate creative progress and imaginative learning. As Einstein suggests, it is our imagination that will propel us to great strides in moving our teams and businesses forward.
So how do you imagine yourselves as a different team? By setting BHAGs (Big Hairy Audacious Goals) to stimulate progress and guide your team through the process of creating a Vision and Mission statement. This creative procedure can help encourage your team to think of themselves and opportunities in new ways. When we can focus people on what they can become, we see small changes in the otherwise mundane.
Having a Mission and Vision statement clarifies a team’s purpose and allows them to confidently contribute to the creative process. Basically, it puts all workers on the same page and allows them to work in synergy. A mission is simply asking yourself, “what do I need to do everyday to be successful?” While a vision statement is more aligned with, “if we do what we need to everyday, we will have succeeded.” It is important to reference your business’s mission in moments of confusion – the ideal mission statement will refresh you of your business’s goals and put you back on the right track.
Give your teams the creative power to solve business challenges by providing clear and concise Mission and Vision statements and letting their imagination handle the rest.