Google Tests Adding Gmail To Your Search Results
By Anthony Ha via techcrunch @AnthonyHa
Hey, here are some personalized search results that I might actually like.
Google has been expanding its Universal Search feature for a while, adding images, news stories, and more to its search results. Today the company announced that it’s starting a field trial that will experiment with adding your personal Gmail results as well.
After all, a lot of useful personal information is now piling up in your inbox, so Google plans to make that information available in your web searches (assuming you’re signed in to your account). For example, if you need to access your flight information while you’re checking in, you don’t need to open up Gmail — you can just search for “my flights” from Google, and you’ll get a list of relevant information from your email appearing on the right side of the screen.
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Google’s Sagar Kamdar also demonstrated using this feature to check on his Amazon orders to see if a package has shipped yet, and he talked about other services that might be integrated in the future. Imagine not just searching for your OpenTable reservations, but also connecting that information with other data that Google has access to, such as getting reminders of when you need to leave if you want to arrive at a restaurant in time for your reservation.
This comes at a time when Google has been adding a lot of personalized and social features to search, usually tied to Google+, and often meeting with a mixed response from users (or at least from me). While it’s hard to judge the results without playing with the feature for myself, but this sounds like an example of how using other Google services to personalize search can be genuinely useful.
You can sign up for the field trial here.
