Facebook Engagement – Can you get people to MORE THAN like you?
One of the most interesting articles I’ve read on this subject is from Ad Age Digital, Matthew Creamer writes Even Sexy Brands Struggle with Low Engagement on Facebook. He sums up the study nicely by basically stating that unless you are a super brand you can expect about a .45% engagement level.
So what do you have to do to get people to engage with you on Facebook? Well, there needs to be something compelling in order for your page to get the attention you want. Contests, quizzes, and games seem to work best at getting people’s attention. But it really becomes a numbers game if you think that at best you are only going to get is about a .45% level of engagement. And remember, people have to be genuinely interested in your brand and at times it can be difficult create that interest.
If you have 5000 people who like you on Facebook, you may get 200-300 people to engage with you on a regular basis. The big question for many small-to-midsized companies that comes out of learning this statistic is: – Is the time and effort involved in getting 200-300 people to engage with you on Facebook worth it?
We think so. You can reduce your time and effort by using apps designed to help you streamline your engagements and contests. Facebook is just one of many ways to spread your message. It has been reported that 42% of companies have acquired a customer through social media engagement, like Twitter. That is just a statistic that can’t be ignored.
For more information on how facebook and twitter can be used for your business check out our Social Media Guide.