How to Crush Your Competition with Inbound Marketing
There is nothing more fun than thinking of ways to outsmart your competition. I don’t necessarily think of it as beating them as much as I personally like to be first. It is just a thing with me – and part of what makes me who I am. I like it to be a good fight, and nothing underhanded – just good old fashioned “May the best man (or woman) win”.
So here are a couple of tips that will be talked about in our latest webinar on How to Crush Your Competition with Inbound Marketing.
1) Understand Inbound Marketing – It is pull vs. push and with the right strategy it will lead a potential customer towards you. It is informational and content based.
2) Know your customer – You have to know who your customers are, what the genetic make-up is of your prospect and what search words they would use to find you. If you don’t know, ask. Research can only help you get better at what you do.
3) Blogging, Social Media and Organic Search are three keys to inbound marketing. They are the least expensive and yet they are the most lucrative. According to Hubspots 2012 State of Inbound Marketing Report, $346 is the average SMB’s spend on a traditional lead vs. $145 spent on an inbound lead. That is a 62% savings you could be seeing right now.
Interested in these facts and more? Make sure you attend our webinar on slideshare for more tips and statistics to help you crush your competitors.