#BlyDEA No. 51: Your Brand is What Your Employees Think, Not What You Think!
We have just 51 days to count down to this year’s #SageSummit conference in which we will be making a big splash encouraging others over social media to share their ideas that they have either learned in their business or that they will learn at the Sage Summit conference. You can share your idea by tweeting with the hashtag #BlyDEA at anytime. If you follow and watch this hashtag it will allow you to see the culmination of ideas emerging in the Twittersphere.
Today we are starting with #blyDEA #51 – If you’re a CEO or business owner, your company’s brand is what your employees think your brand is, not what you think your brand should be. Have you asked your employees lately what they think about your brand and what it stands for? Maybe this would be time well spent as they are the facilitators of your brand to the end consumer. Understand the gaps in what they think your brand stands for and what your true intention is as an organization and that will be a good indicator on how your brand is being perceived in the market place.
Making sure that your employees understand your brand’s mission, vision and core values is important to how that message will be translated to your customers. This isn’t a one-time communication, but something that needs to be reinforced on a regular basis and measured often.
Your employees are the perfect way to start your messaging. You might want to develop a social media policy if you haven’t already, but don’t make it to restrictive. And when you have a good handle on that – start measuring what your customers think. It will save you money in the long run and help you perfect the messaging that translates well.