Tag Archives: advertising

Google’s audacious bet on fiber — and why it could work

The company is building an Internet Valhalla in Kansas City. Most observers have scoffed at the effort. But they’re wrong. By Kevin Kelleher, contributor FORTUNE — Last month, Google announced its Google Fiber initiative promising 1 gigabit of Internet speed

How to Crush Your Competition with Inbound Marketing

There is nothing more fun than thinking of ways to outsmart your competition. I don’t necessarily think of it as beating them as much as I personally like to be first. It is just a thing with me – and

My Diagnosis of an E-mail Marketing Attempt

I generally despise e-mail advertising, but if that’s true, why the heck did I read this entire e-mail marketing message addressed to me? I know I’m particularly difficult to market to. I’m in marketing and sales so I’m more likely

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