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Wasting Marketing Budgets Part 1: The Wacky Usage of QR Codes

May 24, 2012 Cortez No comments

Companies spend thousands of dollars a year trying to create effective marketing campaigns to reach the largest possible audience. The effectiveness of a QR campaign is highly dependent on driving awareness, and crafting a compelling offer that is simple enough

Posted in: Marketing Tags: apps, budget, budgets, codes, cost, iphone, mobile, mobility, QR, social media, webinars

How to Evaluate CRM for Your Company

January 23, 2012 Alicia Anderson 2 Comments

Once you’ve decided that it’s time for your business to move to automating customer relationship management, you’ve got your work cut out for you. There’s enough information online to keep you busy for quite a while during the research phase.

Posted in: CRM Tags: apps, customer service, customer support, internet, mobile, mobile crm, Sage, Salesforce, SalesLogix, social CRM, sugarcrm

3 Things We Can Learn From Sephora and the E-commerce Experience

January 18, 2012 Apryl Hanson No comments

For a long time, Nordstrom has been leading the pack in terms of customer experience both in-store and online. According to digital think-tank L2, Sephora has now jumped ahead in the digital market because of its approaches not only to

Posted in: Marketing Tags: apps, beauty, cosmetics, CRM, customer experience, customer service, customers, e-commerce, improvement, internet, mobile, mobile applications, mobile phone, online, retail, shopping

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3 Things We Can Learn From Sephora and the E-commerce Experience

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Tag Archives: apps

Wasting Marketing Budgets Part 1: The Wacky Usage of QR Codes

How to Evaluate CRM for Your Company

3 Things We Can Learn From Sephora and the E-commerce Experience

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