Tag Archives: branding

#BlyDEA No. 51: Your Brand is What Your Employees Think, Not What You Think!

We have just 51 days to count down to this year’s #SageSummit conference in which we will be making a big splash encouraging others over social media to share their ideas that they have either learned in their business or

What You Should Do with Personal Branding and Social Media

“From the [corporate] brand BMW, to the product make BMW M3 Coupe, and even down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision.” – Dan Schawbel , author of ME 2.0: Build

Facebook Engagement – Can you get people to MORE THAN like you?

Recently, a study performed by the Ehrenberg-Bass Institute, compared overall consumer Facebook engagement versus simple likes. One of the most interesting articles I’ve read on this subject is from Ad Age Digital, Matthew Creamer writes Even Sexy Brands Struggle with

Alternative Beer & Wine Packaging – CAN it Work?

Canned beer – the perfect beverage for tailgates, college parties, and the beach or pool, right? But what if your tastes run more to craft – flavorful, unique brews from unique companies? Got that covered. Crafts are canning, and they

Social Business Benchmarking Results: Manufacturing Industry Analysis

We thought we would take a deeper vertical look at the results of the SBBS this week. Since manufacturers were our largest group of responders by industry (24%), let’s pick on them first! When it comes to marketing, manufacturers are

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