Tag Archives: clothing
JCPenney Marketing: Risk or Award?
When is the last time you shopped at a department store? Department stores are the red-headed stepchild of American retail. With the exception of Target (or as I like to call it “home away from home”), they are over-stuffed with
My Diagnosis of an E-mail Marketing Attempt
I generally despise e-mail advertising, but if that’s true, why the heck did I read this entire e-mail marketing message addressed to me? I know I’m particularly difficult to market to. I’m in marketing and sales so I’m more likely
