Tag Archives: consumer

How to Avoid Becoming Big Brother With Social Media

When it comes to customer service, where does the use of social media cross the line between helpful and creepy? We’re not naïve – as consumers, we have demonstrated our willingness to sacrifice privacy for convenience. We give Facebook personal

Google’s audacious bet on fiber — and why it could work

The company is building an Internet Valhalla in Kansas City. Most observers have scoffed at the effort. But they’re wrong. By Kevin Kelleher, contributor FORTUNE — Last month, Google announced its Google Fiber initiative promising 1 gigabit of Internet speed

JCPenney Marketing: Risk or Award?

When is the last time you shopped at a department store? Department stores are the red-headed stepchild of American retail. With the exception of Target (or as I like to call it “home away from home”), they are over-stuffed with

Alternative Beer & Wine Packaging – CAN it Work?

Canned beer – the perfect beverage for tailgates, college parties, and the beach or pool, right? But what if your tastes run more to craft – flavorful, unique brews from unique companies? Got that covered. Crafts are canning, and they

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