Tag Archives: customer loyalty
Because I’m in marketing, and am frequently giving marketing advice, I often encounter the question of how I personally weigh my company’s brand against my competitors’. This is an interesting subject because if you focus too much attention on your
Speaking of product scents, and bacon-infused foods, the new local IHOP in my neighborhood was recently bombarded with hundreds of complaints about a smell that wasn’t so pleasant for the nostrils. Residents began complaining last September about a rancid odor
From Pizza Hut’s Hotdog-Stuffed Crust to Burger King’s Bacon Sundae: Are They Listening to Their Customers?
Some fast food restaurants are adding fat and high[er] calorie content to their menus this year. Pizza Hut has just announced their new hotdog-stuffed crust pizza; however it will only be available in the U.K. and according to Lisa Beachy,
If you’re shopping for software, you’re probably reading online reviews. At least I hope you are. Reviews (at least those from reputable sources) give you lots of information about the perceived strengths and weaknesses of the product options, but we