Tag Archives: department stores
JCPenney Marketing: Risk or Award?
When is the last time you shopped at a department store? Department stores are the red-headed stepchild of American retail. With the exception of Target (or as I like to call it “home away from home”), they are over-stuffed with
JCPenney – New Marketing Strategy, New Store Experience
Has anyone see any of the ads on television lately about JCPenney? In a market of reputable stores like Nordstrom and Bloomingdale’s, JCPenney had lost its voice and direction in a mix of other mall stores. For the last few
