Tag Archives: effective marketing

One-Shot Advertising: A Super Bowl Strategy

MediaPost’s Online Spin blog by Cory Treffiletti takes on the modern marketer’s approach to the Super Bowl, positing that companies who do one-shot advertisements during the game are “wasteful.” Normally, I would agree that the “one-and-done” strategy is a losing

What the Heck is a Twitter Hashtag and How to use it Effectively

It used to be that when people thought of hashtags, they thought of telephones and the pound sign. In the age of Twitter and social media, that all has changed. Today, the term ‘hashtag’ more commonly refers to a tag

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