Tag Archives: hotels

Change Management and the Top 10 Tips for Social CRM Deployment

By now it should be old news that the strength of social media depends entirely on the connections that are established.  As each day passes though, more and more companies seem to be realizing that having a good social CRM

Do Customer Loyalty Programs Really Work?

Ten years ago a customer loyalty program was a new invention among marketing teams, who,  like myself, was desperate to find a way to entice customers to come back for more. But nowadays, every store you shop at, and every

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