Tag Archives: markets

With the Onset of Subscription based pricing, is an equipment lease becoming unnecessary?

As the software market continues to change, more publishers are offering subscription based pricing to help customers with cash flow and keep clients s in perpetual support role.   While the subscription covers the cost of the software, it does not

Why Would Google Get into Beer?

Google has teamed up with Delaware brewery Dogfish Head to create “URKontinent”, a craft beer that represents flavors from five different continents. A Google spokesperson says: “We encourage our employees to pursue their interests—whether they are training for a marathon,

Predictably Irrational: Social Norms vs. Market Norms

Yesterday I talked about Dan Ariely’s book Predictably Irrational and discussed the hidden messages many companies send us in order to sway our decisions.  Mr Ariely also discusses intricacies involving social norms vs. market norms.  The most vivid way to define

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