Tag Archives: NPS
From Pizza Hut’s Hotdog-Stuffed Crust to Burger King’s Bacon Sundae: Are They Listening to Their Customers?
Some fast food restaurants are adding fat and high[er] calorie content to their menus this year. Pizza Hut has just announced their new hotdog-stuffed crust pizza; however it will only be available in the U.K. and according to Lisa Beachy,
USAA and Trader Joe’s High on NPS Scale
The Net Promoter 2011 U.S. Benchmark Report is out, and if you have yet to uncover the power of Net Promoter Score (NPS) for your business I would recommend Fred Riechheld’s book The Ultimate Question. The press release from Satmetrix
The Pitfalls of the Net Promoter Score
The use of the Net Promoter Score (NPS) in measuring customer loyalty has become commonplace among marketers and strategists. The Net Promoter Score, or “Ultimate Question” is “How likely are you to recommend our products/company/services to a friend?”. When deployed
