Tag Archives: retail
How to Survive a #SalesTax Audit with @Avalara [VIDEO]
Orange. That’s their color. And sales tax – that’s their game. The people at Avalara are passionate about what they do. In fact, I’ve never seen a team so diligent and determined to come up with the latest innovations to calculate
JCPenney Marketing: Risk or Award?
When is the last time you shopped at a department store? Department stores are the red-headed stepchild of American retail. With the exception of Target (or as I like to call it “home away from home”), they are over-stuffed with
JCPenney – New Marketing Strategy, New Store Experience
Has anyone see any of the ads on television lately about JCPenney? In a market of reputable stores like Nordstrom and Bloomingdale’s, JCPenney had lost its voice and direction in a mix of other mall stores. For the last few
3 Things We Can Learn From Sephora and the E-commerce Experience
For a long time, Nordstrom has been leading the pack in terms of customer experience both in-store and online. According to digital think-tank L2, Sephora has now jumped ahead in the digital market because of its approaches not only to
Schweddy Balls – Clever Marketing or Comedic Failure?
I’m not sure what most of you think of when you hear the phrase “schweddy balls”, but I know that for me, it’s not ice cream, let alone “Fair Trade vanilla ice cream with a hint of rum that’s loaded
Initiative 1183 – A Sign of Change For the Liquor Industry?
On November 8, Washington voters will have the opportunity to privatize liquor sales via Initiative 1183. In Washington, as in 18 states in the US, liquor sales are controlled by the states. But 1183 goes beyond abolishing the state liquor
My Diagnosis of an E-mail Marketing Attempt
I generally despise e-mail advertising, but if that’s true, why the heck did I read this entire e-mail marketing message addressed to me? I know I’m particularly difficult to market to. I’m in marketing and sales so I’m more likely
