Tag Archives: socioeconomics

Predictably Irrational: Social Norms vs. Market Norms

Yesterday I talked about Dan Ariely’s book Predictably Irrational and discussed the hidden messages many companies send us in order to sway our decisions.  Mr Ariely also discusses intricacies involving social norms vs. market norms.  The most vivid way to define

Tell Your Customers What to Buy – They Want You To!

As you may have heard, we had some massive storms this weekend around here. So I took advantage of a rainy Saturday and read “Predictably Irrational: The Hidden Forces that Shape Our Decisions” by Dan Ariely.  A quick read and

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