Tag Archives: strategy
Mobility and CRM – Things to Think About
Successful CRM adoptions are on the rise leading to many key areas for discussion as they relate to extended CRM functionality (i.e. social media, system integrations, business intelligence, mobile, etc.). Over the past year we have had significant requests from
10 Tips on Improving Your ERP Strategy
Enterprise relationship planning, or ERP, is by no means a ‘piece of cake’ to implement. Horror stories abound about failed installations, unresponsive vendors, and wasted investments. ERP can indeed be complicated, however many organizations can’t find themselves able to function
What the Heck is a CTA?
If you are in sales and/or marketing, a CTA, or a Call-to-Action, is your friend. You may not know it yet, but after you learn about them, your world will be forever changed. Why is a CTA your friend? Well
East Village IHOP will Spend $42,000 to Eliminate Nauseating Bacon Smell
Speaking of product scents, and bacon-infused foods, the new local IHOP in my neighborhood was recently bombarded with hundreds of complaints about a smell that wasn’t so pleasant for the nostrils. Residents began complaining last September about a rancid odor
How to Crush Your Competition with Inbound Marketing
There is nothing more fun than thinking of ways to outsmart your competition. I don’t necessarily think of it as beating them as much as I personally like to be first. It is just a thing with me – and
One-Shot Advertising: A Super Bowl Strategy
MediaPost’s Online Spin blog by Cory Treffiletti takes on the modern marketer’s approach to the Super Bowl, positing that companies who do one-shot advertisements during the game are “wasteful.” Normally, I would agree that the “one-and-done” strategy is a losing
