Tag Archives: super bowl
JCPenney – New Marketing Strategy, New Store Experience
Has anyone see any of the ads on television lately about JCPenney? In a market of reputable stores like Nordstrom and Bloomingdale’s, JCPenney had lost its voice and direction in a mix of other mall stores. For the last few
One-Shot Advertising: A Super Bowl Strategy
MediaPost’s Online Spin blog by Cory Treffiletti takes on the modern marketer’s approach to the Super Bowl, positing that companies who do one-shot advertisements during the game are “wasteful.” Normally, I would agree that the “one-and-done” strategy is a losing
